quinta-feira, 1 de setembro de 2011

Trident Sensations

The TV character Johnny Bravo meets a zombie in this TV spot for the new flavour of Trident gum. The VO explains: Introducing New Trident Sensations. Sensations that are impossible to explain.

Trident Rock in Rio

For this job I got a famous brazilian rock band singer and guitar player, Frejat, to voiceover the TV spot as it was an ad in honour of Rock in Rio Festival.

The campaign celebrates the fans who have fun the most: the fans of laughter.

Trident Rio Launching

The new Trident gum (Rio de Janeiro flavor) campaign follows the creative concept we've created to Trident Gum which is "let's laugh more".

Humor and irony, in the format of adult cartoons, was used in this campaign to reach the audience.