Trident Sensations

The TV character Johnny Bravo meets a zombie in this TV spot for the new flavour of Trident gum. The VO explains: Introducing New Trident Sensations. Sensations that are impossible to explain.

Trident Rock in Rio

For this job I got a famous brazilian rock band singer and guitar player, Frejat, to voiceover the TV spot as it was an ad in honour of Rock in Rio Festival.

The campaign celebrates the fans who have fun the most: the fans of laughter.

Trident Rio Launching

The new Trident gum (Rio de Janeiro flavor) campaign follows the creative concept we've created to Trident Gum which is "let's laugh more".

Humor and irony, in the format of adult cartoons, was used in this campaign to reach the audience.

Kraft Halls XS

This is the launching campaign for the new mini-drops Halls XS.
Savor tiny moments of heroism.

Sunsilk Tv Spots

"A bad hair day for a woman is a bad day for everyone."
Got One Show and was shortlisted in Cannes Festival.

Blockbuster DVDs Rental Shop

D&AD and CCSP Festival São Paulo.

I am Chocolover

"I am Chocolover" is the creative concept we've created for Nestle Chocolates.
Since then, it has been the creative theme for all the TV campaigns, for the launching of new products inside the company, new sponsorships, and even a whole new interactive tour inside Nestle's Factory in Brazil.

In July 2011, the new interactive and permanent exhibition tour has been opened to the public.

I'm very proud of being the responsible creative director, as well as one of the senior copywriters, until then.

Real Choco Tree

What's the dream of every Chocolover?
To see chocolate growing on trees.
We did that.
At a small winter turistic city called Campos de Jordão, SP, Brazil.