Care inspires Care

Real families are part of the casting of this new J&J; Johnson global campaign for the Fifa worldcup sponsorship in 2014.

This is the first global corporate campaign for J&J and I'm proud of being the copywriter and creative director of this project.

6 different TV spots have been directed by Fernando Meireles and Kitty and will be aired, here, in Brazil starting Aug 8th 2012, and, in 2013, in the US.

The Running Finger

If you’re over 40, the preventive prostate exam is a pain in the… well, you know.
AC Camargo Cancer Center is the best place for Cancer Treatment, Research and Education in Latin America. So, how can we literally point to this subject in an interesting way?

We've created a TV ad and a real promo action during the most famous Relay Race in Brazil.

And the video case:

Emiliano Hotel Menu Book

What to say about Toasted Brioche with Almonds, Emiliano Mascarpone Cheese, Peach and Orange?

For the 2012 Emiliano Hotel winter menu, we've created a book with stories that have the exact time to be read as the dish had to become ready.

Trident Sensations

The TV character Johnny Bravo meets a zombie in this TV spot for the new flavour of Trident gum. The VO explains: Introducing New Trident Sensations. Sensations that are impossible to explain.

Trident Rock in Rio

For this job I got a famous brazilian rock band singer and guitar player, Frejat, to voiceover the TV spot as it was an ad in honour of Rock in Rio Festival.

The campaign celebrates the fans who have fun the most: the fans of laughter.

Trident Rio Launching

The new Trident gum (Rio de Janeiro flavor) campaign follows the creative concept we've created to Trident Gum which is "let's laugh more".

Humor and irony, in the format of adult cartoons, was used in this campaign to reach the audience.

Kraft Halls XS

This is the launching campaign for the new mini-drops Halls XS.
Savor tiny moments of heroism.

Sunsilk Tv Spots

"A bad hair day for a woman is a bad day for everyone."
Got One Show and was shortlisted in Cannes Festival.

Blockbuster DVDs Rental Shop

D&AD and CCSP Festival São Paulo.

I am Chocolover

"I am Chocolover" is the creative concept we've created for Nestle Chocolates.
Since then, it has been the creative theme for all the TV campaigns, for the launching of new products inside the company, new sponsorships, and even a whole new interactive tour inside Nestle's Factory in Brazil.

In July 2011, the new interactive and permanent exhibition tour has been opened to the public.

I'm very proud of being the responsible creative director, as well as one of the senior copywriters, until then.

Real Choco Tree

What's the dream of every Chocolover?
To see chocolate growing on trees.
We did that.
At a small winter turistic city called Campos de Jordão, SP, Brazil.

Nokia Ovi Store presents APP Decide

Series of short TV and web episodes to promote thousands of apps from The Nokia Ovi Store.

Nokia GPS

GPS in mobile phones is not very well known in Brazil.
This campaign called the attention to the new Nokia with GPS as well as educated the audience in how to use it.

Nokia NJornadas 2009

For Nokia N85 we created a ginkana between 2 Brazilian comediants.
They had to answer to tasks only N85 features could solve.
Also, in the internet, online users could participate and solve tasks themselves which would then interfere in the final plot.
www.nokia.com.br/njornadas

Nokia NJornadas 2008

Nokia Njornadas is a 10 episode-Tv-Series for Nokia NSeries aired in Brazil starting Sep 14th, 2008. Each episode was lived by a famous local celebrity that acomplished his/her mission using the advantages of Nokia N95 mobile phone.
The consumers completed the experience with extra videos, pictures, maps and mp3s at the website www.njornadas.com.br
Here are the first Tv episode and the video that explains the case (in portuguese).

Ford Fiesta Tv Spot

Ford Focus Diário Extraordinário

An integrated campaign with a TV spot that linked to 3 internet spots.
The story was about Ford Focus, a car so nice that if you hapen not to know it, it would be either because you've had been casted away, or abducted by alians.
www.DiarioExtraordinario.com.br

Ford Ecosport launching

More than the launching of a car, it was the launching of a new car category In Brazil: affordable sports utility car.

Veet Hair Removal Cream Tv Spot

Veet is a famout hair removal cream in Brazil that removes the leg hair at the same time that smoothes the leg.

Microsoft Windows