Care inspires Care

Real families are part of the casting of this new J&J; Johnson global campaign for the Fifa worldcup sponsorship in 2014.

This is the first global corporate campaign for J&J and I'm proud of being the copywriter and creative director of this project.

6 different TV spots have been directed by Fernando Meireles and Kitty and will be aired, here, in Brazil starting Aug 8th 2012, and, in 2013, in the US.

The Running Finger

If you’re over 40, the preventive prostate exam is a pain in the… well, you know.
AC Camargo Cancer Center is the best place for Cancer Treatment, Research and Education in Latin America. So, how can we literally point to this subject in an interesting way?

We've created a TV ad and a real promo action during the most famous Relay Race in Brazil.

And the video case:

Emiliano Hotel Menu Book

What to say about Toasted Brioche with Almonds, Emiliano Mascarpone Cheese, Peach and Orange?

For the 2012 Emiliano Hotel winter menu, we've created a book with stories that have the exact time to be read as the dish had to become ready.